Embedded B2B Payments
Convenient, fast, and secure payment options so your customers have everything they need to pay their invoices.
You’ve put together a successful exit strategy and are about to sell your company. Before you do, be sure to demonstrate the importance of your accounting automation software. Including a platform that saves your buyer time while reducing costs and supercharging cash flow maximizes the value of your company and makes your exit as profitable as possible.
This blog lists five ways to help remind your buyer that accounting automation is an important part of the package.
Share your story
Few marketing efforts are as effective as when people receive recommendations from friends and colleagues they trust.
Let your buyer know how accounting automation helped you grow. They obviously see merit in your company. Tell them how automating AR automation helped you get there by saving you time, speeding up collections, and making it easier than ever for customers to make prompt payments. Share anecdotes from employees who were happy to be freed from time-consuming accounting tasks.
You and your buyer know how challenging it is to own and operate a B2B. They’ll appreciate that you’re providing a tool that makes it easier.
Show proof
Stories are effective. But hard facts go a long way toward convincing someone to use accounting automation.
Compare your company’s numbers before and after you began using a platform like Bill360. Show them how many days you had to wait for payment before and how fast you’re getting paid now. Explain how one of our clients reduced their wait time by 88%. You can also point out that Bill360 helped you and your customers stave off the dangers of check fraud.
Discuss the positive effects of these numbers. Getting paid faster strengthened cash flow, helped you retain talented staff, and eliminated the stress that comes with chasing down delinquent customers.
Highlight scalability
Whoever is buying your company wants to see it grow, and chances are it will, as 75% of SMB expect invoices into their AR to increase over the next two years.
Mention that accounting automation is built to scale. As the company grows and more invoices roll in that need to be reconciled to payment, AR automation handles it seamlessly and with efficiency and accuracy. The platform won’t burn out, and the new owner won’t have to spend time and money hiring part-time staff to weather the busy season. Scalability enables growth while keeping costs manageable.
Encourage research
Your buyer may see accounting automation on an itemized list of inventories. Unaware of what it is, they may just simply cancel it.
Make sure they’re made aware of your use of accounting automation. And while word-of-mouth advertising is huge, encourage your buyer to do their own research on your accounting automation platform of choice.
Whether they choose the tool is up to your buyer. It’s their company now. However, make sure they do their due diligence before making their choice.
Consider the customer
Providing quality goods and services is essential to long-term success. However, Zendesk reports 52% of customers will switch to a competitor after one negative impression. If whoever owns your company doesn’t provide buyers with a pleasant experience, someone else will.
Accounting automation enhances relationships with customers by simplifying the payment process. A majority of B2B buyers were born after 1980 and have grown accustomed to one-touch, frictionless purchases. Remind your buyer how AR automation features digital wallets, AutoPay, and invoice emails embedded with “pay now” links that make paying bills as simple as clicking a button. At Bill360, we take it a step further by offering batch invoicing, which enables you to send multiple invoices and your customers to pay multiple invoices at once rather than one at a time.
Tell your buyer about Bill360
Bill360 is the go-to for B2B companies looking to streamline their AR process. Our combination of e-invoicing, auto reconciliation, and payment processing gets clients paid an average of 36% faster and saves them up to 15 hours per week. That’s why it’s essential you include Bill360 when selling your company.
Bill360 requires minimal training and syncs seamlessly with QuickBooks® and Xero®, making it as easy as it is effective.
Selling your company? Reach out to your CSM for assistance. And have your buyer visit our video library to catch our platform in action and hear from real Bill360 customers like you.
FAQ
Why should I include accounting automation when selling my company?
Accounting automation is a tool that will help your buyer save time, supercharge cash flow, and get paid faster. It only enhances the value of your company and maximizes your exit.
How can I prove the positive impact of accounting automation?
Tell your buyer how the software sped up collections by days or weeks, and how supercharging cash flow made it easier for you to put capital back into your business. Most importantly, have the owner speak with your employees about how accounting automation saved them time and enabled them to focus more on customers.
Aside from saving time and getting paid faster, how else can accounting automation benefit the new buyer?
Accounting automation is a software upgrade that requires minimal training and integration. It not only syncs with QuickBooks and Xero, but it picks up where they leave off with features like batch invoicing, live DSO (Days Sales Outstanding) monitoring, and the ability to send customizable payment reminders.
