Embedded B2B Payments
Convenient, fast, and secure payment options so your customers have everything they need to pay their invoices.
Now is the time for the B2B customer experience to run as smoothly as its B2C counterpart.
A majority of B2B buyers are Millennials and members of Generation Z (born in 1980). Owning or running a B2B company means dealing with buyers who are never without a cellphone and are accustomed to seamless, one-touch transactions.
A new generation of buyers brings with them new demands and expectations. They have no patience for slow, convoluted payment processes. They want speed. They want efficiency.
They want a B2C experience during a B2B transaction.
This blog explains how AR (accounts receivable) automation helps you provide a digital-first B2B customer experience in 2025.
AR Automation: More Than Just Smart Invoicing
If you think AR automation does nothing but send invoices out to customers, you’re mistaken. You’re also severely underestimating how it caters to today’s buyers, who don't enjoy talking on the phone, including when making purchases.
Today’s buyers want fast answers and don’t want to spend time on hold. AR automation meets these needs with real-time chat capabilities and robust email features where you can send attachments like downloadable invoices, pictures, and purchase orders.
Bill360 enables your customers to utilize self-service portals where they can access payment and invoice histories, and set up and manage digital payment wallets. Rather than having to re-enter their banking and credit card information, customers can pay their bill by literally clicking a button. And by offering flexible, digital payment options through ACH (Automated Clearing House) and credit cards, along with payment links that can be embedded in invoice emails, AR automation makes the B2B buying process as simple and hassle-free as a B2C transaction.
Enhancing Sustainability
B2B companies that aren’t making ESG (Environmental, Social, & Governance) a priority need to do so immediately. A 2024 survey conducted by Bain & Company of 500 B2B buyers found 36% would leave suppliers who fail to meet their sustainability requirements.
This is no longer a luxury. It’s a necessity.
Using AR automation strongly demonstrates how seriously your B2B company takes sustainability. Bill360 uses a single, digital platform for smart invoicing, auto reconciliation, and payment processing, eliminating the need for you and your customers to fill wastebaskets with paper invoices, envelopes, receipts, and ink cartridges while saving the energy it takes to run printers and make copies.
Payments are made digitally and don’t require paper checks. Not only is this a boon for the environment, but wiping out check usage and acceptance helps your clients avoid the dangers of check fraud.
Embrace the Shift with Bill360
The only AR automation platform purpose built for small-to-medium sized B2B companies in the U.S., Bill360 has everything young buyers want in a transaction.
We make the payment process as simple as a B2C transaction through invoice emails embedded with "pay now" links and enabling your customers to access self-service portals where they can chat, send and receive emails, and manage their payment wallets. You get paid faster while ditching paper and growing into a more sustainable company.
We also provide 18 months of history between you and your buyers. That way, you can spot purchasing trends and offer customers a personalized buying experience that meets their specific needs.
Check out our video library to see Bill360 in action and hear testimonials from our clients.
FAQ
Why do B2B companies need to modernize?
Today's B2B buyers grew up with technology and want a seamless, simple payment process that doesn't require them to write and send checks or re-enter banking and credit card information.
How can accounting automation improve the payment process?
Accounting automation enables features like AutoPay and "pay now" links embedded in invoice emails, making paying bills as simple as clicking a button.
Can accounting automation help enhance sustainability?
Yes. By automating the entire AR process, you will no longer need to purchase or dispose of paper products like envelopes, physical invoices, and stamps. And your customers can make digital payments, eliminating the need for checks.
